Interactive Advertising Bureau

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Exploring the Future of Commerce Media: Key Takeaways from Our Cannes Lions Roundtable with PubMatic

Lauren Wakefield
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25/06/2025
In this post, our Industry Development & Insights Director, Marie-Clare Puffett, explores the key findings of our Commerce Media Roundtable […]

Connected TV Measurement in Europe: Key Takeaways from Our Cannes Lions Roundtable with Nielsen

Lauren Wakefield
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24/06/2025
Last week at Cannes Lions, we had the pleasure of bringing together leading voices from our CTV Working Group for […]

Navigating a New Era of Addressability & Measurement: Highlights from Our Roundtable in Cannes

Lauren Wakefield
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24/06/2025
At this year’s Cannes Lions International Festival of Creativity, our Addressability & Measurement Working Group, in partnership with Verve, hosted […]

Be Part of Retail Media’s Defining Moment – Join Us in Amsterdam this September!

Lauren Wakefield
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24/06/2025
Retail Media is entering a new era, and in 2025, we’re marking a major milestone. That’s why we’re excited to […]

Cannes Lions 2025 Wrap-Up: AI & Sustainability Insights from IAB Europe

Nicole Laleva
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20/06/2025
Fresh from the energy and insights of Cannes Lions 2025, our Sustainability Lead and Data Analyst, Dimitris Beis, attended the […]

Virtual Programmatic Day H1 2025 – Speakers Announced!

Nicole Laleva
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19/06/2025
The countdown is on for IAB Europe’s Virtual Programmatic Day H1 2025, taking place on 8th July in a hybrid […]

[Guest Member Blog Post] Navigating Uncertainty: Insights from Nielsen’s 2025 Annual Marketing Report

Nicole Laleva
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17/06/2025
In this week's member guest blog post we hear from Inam Mahmood, General Manager EMEA, Nielsen, as he unpacks the […]

5 Reasons to Join Our Environmental Sustainability in Digital Advertising Course

Nicole Laleva
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16/06/2025
Sustainability is no longer optional; it’s a business imperative. As the environmental impact of digital advertising becomes clearer, professionals across […]

Join Us at Virtual Programmatic Day! Europe’s Flagship Programmatic Event Returns

Lauren Wakefield
|
10/06/2025
What happens when the brightest minds in digital advertising come together to share, challenge, and shape the future of programmatic? […]
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