Interactive Advertising Bureau

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[Guest Member Blog Post] Cross-Generational Shift to Streaming TV Revealed by FreeWheel's CTV Barometer

Nicole Laleva
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14/05/2025
In this week's member guest blog post, we hear from Emmanuel Josserand, Sr Dir. Brand, Agency and Industry Relations at […]

One Week to Go: Last Chance to Save on Interact 2025!

Lauren Wakefield
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13/05/2025
We’re just one week away from Interact 2025, happening on 20th-21st May at nHow Brussels – and this is your […]

Cracking Creative Compression: Carbon Claims

Lauren Wakefield
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12/05/2025
Developed by members of IAB Europe’s Sustainability Standards Committee, this blog dives into the complexities of ad file compression, exploring […]

Policy in the Spotlight at Interact 2025: Balancing Privacy and Innovation in Europe’s Evolving Regulatory Landscape

Lauren Wakefield
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09/05/2025
With Interact 2025 just over a week away, we’re continuing to shine a spotlight on some of the must-attend sessions […]

[Guest Member Blog Post] IAB In-Store Retail Media Standards: Advertima’s Best-In-Class Approach

Nicole Laleva
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08/05/2025
In this week's Guest Member Blog Post, we hear from Andreas Sofos, Senior Director Data Science, Advertima as he shares […]

Just 2 Weeks to Go: Secure Your Spot at Interact 2025 – 20% Off Ends Soon!

Lauren Wakefield
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06/05/2025
The countdown is officially on! In just two weeks, our flagship event, Interact 2025, will bring together the brightest minds […]

Innovation Spotlight at Interact 2025: Solutions That Will Define the Future of Digital Advertising

Lauren Wakefield
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02/05/2025
Interact 2025 is right around the corner. To get you ready, we’re shining a light on some of the must-attend […]

[Guest Member Blog Post] Retail Media to Gaming: 5 Things to Know from IAB UK's Digital Adspend

Lauren Wakefield
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02/05/2025
In this week's Guest Member Blog Post, we hear from Tristan Veale, Insight Manager, IAB UK, as he shares the […]

101 Guidance for Retailers New to Retail Media - A Q&A with members of Our Retail & Commerce Media Committee 

Lauren Wakefield
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01/05/2025
As Retail Media cements its place as a core revenue stream for retailers and a must-have in brand marketing strategies, […]
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